Your first port of call might be a comparison website when looking for general insurance policies, such as life, income, home or critical illness insurance. Although they can be useful for scanning the market quickly, they won’t always provide you with the most suitable insurance policy. A comparison website will offer you generic policies, so if you want insurance that meets your individual needs, you might be better off using a broker.
It may be tempting simply to opt for the cheapest policy available. But it is important to bear in mind that whilst many products may look the same, there can be important differences between them that can be difficult to spot.