alistair norton

Alistair Norton

Would you like qualified Mortgage, Protection, Pension & Investments advice from someone who does actually listen and care? I will guide you through the whole process, from advising and submitting your application, to getting your all-important mortgage offer or investment in place. You will not even have to leave your home or workplace, I fit in around your work and availability.

With 20 years industry experience, I also understand the many pressures life throws our way – from negative equity many years ago and bringing up 4 children, to sharing a home with adult children!

I can’t predict the future but I can definitely ensure your family don’t lose their home and pay their bills should the worst happen. Providing honest and friendly customer service is a priority, my team and I provide full guidance throughout the whole advice process covering London, Home Counties & surrounding areas.

What Alistair can help you with

  • First time buyers, remortgages, buy to lets and home movers
  • Life insurance, home insurance and critical illness insurance
  • Lifetime mortgages, pensions and investment advice
  • Fee free no obligation chat whenever it suits you.
  • ghl-direct-review-4
    Alistair is brilliant at what he does and has helped us to make everything happen in a fairly complicated arrangement with absolutely no fuss. I recommend him to people all the time.

    Jesse Quin


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Get an idea of how much you can borrow and the maximum mortgage you can comfortably afford.

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You will be supported every step of the way by a friendly and fully qualified financial advisor.

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Rated as excellent 4.98/5

  • How soon can I schedule a call?

    Flexibility is what we are all about, so you can schedule a free chat with Alistair Norton whenever and wherever is best for you. It’s completely stress-free, with no phone queues, travel costs, or weeks of waiting.

    We can schedule an appointment within an hour if you need one. It’s also fine if you want it next week. We have a live calendar so you can pick a time and day that works for you. Once you’ve booked your appointment, sit back and relax.

  • How can I get advice

    My goal is to be as flexible as possible, which is why I offer telephone-based advice as well as zoom, Microsoft teams, WhatsApp video and in home appointments in the Luton and Hertfordshire area.

    My telephone and video chat service covers all of England and Wales, so you can get expert financial advice wherever you are.

  • How long is the meeting?

    You can expect your initial meeting with Alistair Norton to last up to one hour, though the complexity of your situation will determine how long it takes. Generally, mortgages will take under 30 minutes, insurance may take longer, but at this point it’s simply getting to know you and seeing what we can do for you.

  • What do I need to prepare

    Having any questions ready, as well as financial documents (such as savings or bank statements) can help you get the most out of your time with your financial advisor. For mortgages, if you’ve already found a home, it will be helpful to have information on the deposit and value.

    You might be asked for details about your medical history and how much you’d like to protect.

  • What does it cost me?

    The initial meeting with a GHL Direct financial advisor to discuss your needs is always at our advisor’s expense and without obligation. Our mortgage advisors charge based on the complexity of each case.

    Some mortgage brokers charge an up-front flat fee between £195 and £499, while others take commission from the lender or bank providing the loan. All of this will be explained to you by your mortgage advisor at the start of the meeting.

  • Why use a mortgage advisor

    Whether you’re buying your first home, expanding your property portfolio or remortgaging, our mortgage advice can be a significant help. Taking professional advice can make the difference between a successful mortgage application and being rejected.

    It may also lead to a much better value deal as we have access to over 50 of the top mortgage lenders in the UK. This may save you thousands of pounds over the mortgage term. We can even source exclusive products that your bank or building society may not offer.

View our free financial guides for an easy to read introduction on the services we offer.
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Alistair Norton | GHL Direct | 07730 840 921
Luton Mortgage Broker

Your home or property may be repossessed if you do not keep up repayments on your mortgage. Some buy to let mortgages are not regulated by the Financial Conduct Authority.